🎓 Màster de Formació Permanent en Periodisme Esportiu | Universitat Abat Oliba CEU

Màster de Formació Permanent en Periodisme Esportiu

Master’s Degree (Lifelong Learning) in Sports Journalism

Master's degree (lifelong learning) in Sports Journalism

Academic area


Length / Credits

9 months / 60 ECTS





Student profile 

Degree or higher degree (and elite athletes or journalists of proven professional standing)

Admissions and enrolment

Applying for access via the website, sending documentation and formalizing admission to the University.

For more information

Calendar and timetable

October to June. 
Monday, Tuesday, Thursday and Friday: 9.00 to 13.30 (two 2-hour classes: 9.00 to 11.00 and 11.30 to 13.30).

Academic Calendar


Why study at the UAO CEU?

1. Employability

CEU postgraduate studies have an average employment rate of 94,6%.

2. Master's degree (lifelong learning) in Sports Journalism: Future projection

Sports reporting is in a leading position as a journalistic speciality in today's world. Its model is evolving with the appearance in recent years of different media and new technologies, becoming an innovative and extraordinarily dynamic modality, combining its traditional narratives and channels with the new trend-setting multimedia formats and resources.

In this context, the launch of this Postgraduate Degree in Sports Journalism is essential for students who want to specialize in this area of knowledge and in any of its media: press, radio, television and digital platforms. This course will equip them with the necessary skills to report on a playing field currently dominated by innovation and entrepreneurship. They will delve deeper into the analysis of information through sports media professionals and learn about the current skills and routines needed for reporting sports content in each of its distribution channels.

3. Why study the Master's degree (lifelong learning) in Sports Journalism?

For the first time, the content of this master's degree combines an overview of the classic sports information standards with the new sports narratives that streamers, fans and journalists create through online media (Twitch, Instagram, YouTube, TikTok, Twitter). Key aspects for the training of sports journalism professionals.

The richness of journalistic language, the dignity of sports journalism, the infinite possibilities of the digital environment, the immediacy of news, the opportunity for entrepreneurship, new audiences, women's sport, critical issues in sport, the new consumption of information and the emergence of sports marketing as a new way of communicating are some of the best “brands” offered by these studies. All with the necessary tools to carry it out through the experience and professionalism of the teaching staff, who are made up of athletes and journalists.

4. Competitive advantage in the job market

Students acquire the theoretical and practical basis of this branch of specialized journalism. They will master the sources and each of the communication channels, they will learn about the advantages and shortcomings of this journalistic speciality and they will practice for real in the sports press (the media, sections and programmes), from columns to interviews, infographics, broadcasts and all the new demands of digital sports journalism: creation of content for multiplatforms, SEO strategies, generating engagement through social media, use of metrics and web analytics tools, audience segmentation, new digital formats, data journalism, artificial intelligence, etc.

5. Training program in transformative skills

Training program focused specifically on the development of leadership skills through a combination of practical exercises, self-assessments and feedback among UAO CEU postgraduate students to develop a broad view of their own leadership style.

6. Professional development

Real internship program in leading companies and media outlets. National and international employment agency with more than 2,300 associated companies with internship offers in more than 20 countries.

7. Collaboration with specialist companies

The UAO CEU enjoys a close relationship with a large number of digital communication and technology service providers who recognize the excellence of our master's degree and who draw on graduates in this discipline.

8. International outlook

Our students gain the language and cultural knowledge necessary to to work anywhere in the world.

9. Teaching staff

Our teaching staff for this course are made up of accredited experts and professionals chosen for their recognized prestige and specialization in experiential communication and digital marketing.

10. Language

This Master's is taught in Spanish. 



1st term

2nd term

Internships and career opportunities


As part of their training, students studying the Master's degree (lifelong learning) in Sports Journalism must carry out professional curricular internships, guaranteed by the University itself, in companies linked to sports journalism. Students need to complete these internships to be awarded the official qualification.

Taking this program allows graduates to become part of top-level professional teams and opens up recruitment opportunities in this developing sector.

Students who obtain the official Master's in Digital Communication and New Technologies from the Abat Oliba CEU University can develop their profession in the following areas:

Sports Media:

- Sports Journalist: Covers sports events, interviews athletes and analyses sports-related news.
- Sports Commentator: Provides live commentary during sports broadcast on television, radio or digital platforms.
- Sports Editor: Oversees and edits sports-related content for publication in print, online or audiovisual media.
- Field Reporter: Provides on-site coverage of sports events and real-time information.
- Sports Programme Presenter: Hosts sports analysis programmes, interviews and debates on television or radio.
- Sports Photojournalist: Takes striking pictures of sports events for use in print and digital media.
- Sports Producer: Coordinates the production of sports content for television, radio or online platforms.

New Technologies:

- Multimedia Journalist: Creates multimedia content such as videos, podcasts and infographics for digital platforms.
- Sports Community Manager: Manages social media and online communities related to sports and sports media.
- Sports App Developer: Contributes to the design and development of sports-related mobile apps and digital platforms.
- Sports Data Analyst: Uses data analysis tools to extract relevant information about statistics and performance in sport.
- Online Content Manager: Manages and updates sports content on websites and apps.
- Virtual/Augmented Reality Specialist: Explores and applies immersive technologies to enhance the online sports experience.
- Digital Sports Marketing Consultant: Collaborates in digital marketing strategies to promote sports events and specialized media.


A collaboration between Diario Sport and the UAO CEU, between the passion for sports and the commitment to academic excellence, promoting together an innovative educational sports coverage.



€ 6,975*

*Current price for the 2024-25 academic year

The academic fees correspond solely and exclusively to the provision of the teaching service of the degree enrolled on, this being the only service corresponding to the payment of those fees. By enrolling, the student consents and accepts that the teaching, tutorials, internships and evaluation tests may be in-person or remote (when the competent authorities so require, either directly or indirectly).

The obligation to pay in full the aforementioned fees will still apply even in the event that, for reasons beyond the University's control, some of the training activities included in the degree cannot be carried out according to the teaching schedule established at the beginning of the academic year. Should this occur, the University will guarantee the student that said activity will be rescheduled when possible, taking into consideration the interest of the students and the other academic criteria that may apply.


Once the reservation has been formalized, the remaining amount of the course fees can be paid in the following ways:

Single payment

A single payment carries a 3 % discount on course fees.


In 3 instalments per academic year.

Monthly payments

In 10 instalments through special bank financing with CaixaBank at 0% interest. This method also carries a 3 % discount on course fees.

Other financing agreements

With Banco Santander, CaixaBank, BBVA and Banc Sabadell. These also carry a 3 % discount on course fees.

Cancellation of reservation 

Cancellation of reservation: Students will have until 21 of June to cancel their reserved place. Students can therefore reserve their places now with full guarantees*
*Period subject to change.


Postgraduate and University Extension Programs
Bellesguard, 30. 08022 Barcelona
Tel. +34 93 253 72 03
[email protected]

Quality and standards


Applicants for the Master's degree (lifelong learning) in Sports Journalism must hold a Spanish or foreign higher university degree equivalent to a Bachelor’s degree in the Anglo-Saxon system.

This profile includes:

  • Graduates in Journalism, Audiovisual Communication and Advertising and Public Relations
  • Engineers in technology and telecommunications careers
  • Graduates and diploma holders in other careers where the impact of new technologies is essential
  • Professional groups affected by the new digital context and in need of retraining

This training program does not require prior experience in the field of digital communication and new technologies.


Master's degree (lifelong learning) in Sports Journalism can offer a variety of objectives and benefits for students interested in this specific field. Some of the key objectives could include:

Professional Specialization: This master's degree provides students the opportunity to specialize and gain in-depth knowledge in the field of sports journalism, enabling them to stand out in a competitive job market.

Updating Knowledge: Sports journalism is constantly evolving with new trends, technologies and changes in the sports world. This master's degree enables students to keep up to date with the latest developments and trends in the field.

Development of Specific Skills: This master's program provides students the opportunity to hone specific skills needed for sports journalism, such as specialized writing, covering sports events, multimedia content production, social media management and critical analysis of sports events.

Professional Networking: Interaction with industry professionals, lecturers and classmates can help students build a valuable network of contacts that could be beneficial for future employment and collaboration opportunities.

Emphasis on Ethics and Responsibility: Many master's programs in sports journalism include modules that address ethical issues and responsibilities associated with the coverage of sports events, which is fundamental to the responsible practice of journalism.

Preparation for New Media and Platforms: Given the rapid evolution of technology and the way information is consumed, this master's program can prepare students to work on various platforms such as digital media, social networks and online broadcasting.

Improve Employment Prospects: Holding a master's in sports journalism can improve job prospects and open up opportunities in media outlets, sports agencies, sports teams, sports marketing companies, and other related areas.

Development of Critical Thinking: This master's program encourages the development of analytical and critical thinking skills that are essential for evaluating and understanding the complexity of the world of sport and its relationship with society.


Innovation Lab

Agenda and News