Grado en Publicidad y RR. PP. + programa de especialización en Dirección de Comunicación y Gestión de Eventos

La Universitat Abat Oliba CEU (UAO CEU) y la Escuela Internacional de Protocolo (EIP) presentan la primera edición del título de especialización en Dirección de Comunicación y Gestión de Eventos lo que consolida la UAO CEU y la EIP como centro con estudios universitarios especializados en protocolo como herramienta de comunicación plenamente y que no limita su actividad solamente a la docencia sino que se amplía a la investigación, divulgación y orientación profesional de sus alumnos, con un claro enfoque a la empresa y su gestión.

Grado en Publicidad y Relaciones Públicas + Programa de especialización en Dirección de Comunicación y Eventos
Degree in Advertising and Public Relations + Certificate in Communication and Events Management
Course title

Degree in Advertising and Public Relations + Certificate in Communication and Events Management

Academic field

Advertising and Public Relations


4 years


258 ECTS



(AQU 2023) (+1 points above the average of Catalan universities)


Student profile

Students interested in the institutional and corporate communication of organisations and the development and management that goes with it.

Admission and enrolment

Students with a degree in Advertising and Public Relations from Abat Oliba CEU University or those enrolled in the Degree in Advertising and Public Relations from Abat Oliba CEU University. Students who do not meet the requirements may study the course and receive only the certificate from the International School of Protocol.

Calendar and timetable

Academic calendar


Degree current timetable
Degree previous timetable
Specialisation Program timetable

Classes given at Abat Oliba CEU (UAO CEU) and the International School of Protocol (EIP)

1. Employability and job quality

90.9% of our Advertising students find work after finishing their studies. 70.7% in the job quality index which brings together aspects of job satisfaction (AQU 2017).

2. Course satisfaction

75% of our students are satisfied with their Communication studies, the third-highest level out of all Catalan universities (AQU 2017), 11 points higher than the Catalan university average.

3. Course description

Abat Oliba CEU University (UAO CEU) and the International School of Protocol (EIP) introduce the first edition of the degree with a specialisation in Communication Management and Event Management. This fully consolidates UAO CEU and EIP as specialist universities in using protocol as a communication tool. The Universities don't limit their activity to teaching, but expand it to include research, the sharing of ideas and professional guidance for its students, with a clear focus on business and business management. 

The modules of the Degree in Advertising and Public Relations will take place during the four academic years of the course. The 18 credits that take place in the International School of Protocol (EIP) can be completed either during the second semester of the fourth year, in segments throughout the degree or once the degree has been completed.

4. Learn by doing

A new teaching method inspired by the learning by doing and flipped classroom models, where the student is the centre of the teaching model and the classroom becomes a generator of professional experiences.

GoliAds UAO CEU Awards: Advertising and PR students organise this contest, gala and awards ceremony every year, and it has become a reference point for advertising agencies. UAO CEU is the headquarters of the 18-19 and 19-20 editions of the Festival Drac Novell International, the major event on the advertising and communication calendar. The University organises the event in collaboration with the Managerial Association of Advertising.

5. International School of Protocol 

Through this degree, the International Protocol School aims to promote studies in the fields of communication, protocol, institutional relations and skills for event management from an innovative perspective that complies with the demands of the current job market.

Following the principles established by the European Higher Education Area (EHEA), UAO CEU and EIP strive for personalised education that focuses on the student. It goes beyond merely transmitting knowledge and encourages reflection, creative attitudes and the ability to learn how to learn.

To achieve this, students have personal academic and professional tutoring from faculty who guide them towards choosing their specialisation itinerary in the course structure as well as in the transition to the workplace.

6. International programmes

International experience Coventry University is a knowledge and cultural exchange featuring international group work (Online International Learning), trips (short global experience study / field trip), Erasmus+ programmes and the possibility of dual qualifications.

The CEU-University of Chicago (Graham School of Continuing Liberal and Professional Studies) programme is an initiative for Journalism and Political Science (International Relations) students: trips, case study method and more.

7. CEU ePlus skills programme

A teaching model based on practical, personalised education that links theory to professional practice through case studies and real experiences, workshops and practical seminars.

It includes visits to national and international companies and production centres through internships.   

8. Progressive International Development

A new itinerary of international experience that encourages Advertising and PR students to adopt an international outlook from the first year to the fourth through international collaboration activities, academic exchanges for students and faculty, participation in international research projects and short or long-term stays in universities abroad.

1: Students will undergo an online interaction experience with other European universities.
2: Students will be able to explore global communication through short-term stays around Europe, where students will learn to adapt the advertising message to a cultural context. We receive a group of students from other European countries and work together on an international project.
3rd: We prepare students for the latest and/or most transcultural challenges in collaboration with two European universities. With a constantly changing syllabus, we get in touch with students from various universities and work together to find solutions to the challenges of social responsibility, the environment and society.
4: We broaden horizons through the ERASMUS programme and semesters with our partner universities in Europe and the Americas (New York, Boston, Toronto, Santiago, Dublin, Mexico City and Florida, etc.). At UAO CEU, we organise various international advertising events (Drac Novell, GoliAds) that allow students to get to grips with international communication in a practical way. 

9. Innovation Lab

New facilities, infrastructure and static and mobile teaching equipment. TV, sound and photography studios, radio workshop, digital writing and experimental research lab. 


Specialisation Program in Communication Management and Event Management

Careers and internships


Besides building and strengthening the skills and abilities they have learned throughout their degree, graduates in Advertising and PR with a specialisation in Communication Management and Events Management from Abat Oliba CEU University work as:

  • Corporate relations manager
  • Events organiser and protocol specialist
  • Event manager
  • Event prof
  • Account manager
  • Crisis communication specialist
  • Internal communications specialist
  • Account manager
  • Personal brand advisor
  • Corporate and institutional communications manager
  • DirCom (Director of Communication)
  • Internal or external communication auditor
  • Advertising media planner
  • Social media strategist and analyst
  • Researcher and strategic consultant on market trends
  • Content creation specialist for businesses and institutions


In the final year of the degree, students will do an obligatory placement year, or internship, in businesses, offices or institutions in the student's preferred industry.

These practical training programmes, included in the course structure, allow students to apply and enhance what they've learned in the course while acquiring the professional skills that will make their future transition to the workplace much easier.

The work that each student will undertake during the programme will be mutually agreed between the tutor in the business and the Work Placement and Employment Service coordinator in charge of the internship.

Furthermore, students have an academic tutor who provides follow-up and evaluation of the internship to get the most possible out of the placement.

For more information, visit the Work Placement and Employment Service.

The course structure offers students the opportunity to carry out a professional internship. This practical educational component places students within companies or departments in the sectors of protocol, institutional relations or communication. Students gain practical experience working on real-life tasks from the industry either alone or as part of a team.

Student evaluation is made up of three components: an internship passport from the International School of Protocol (EIP), a placement report written by the student; and feedback reports written by the internship tutor at the EIP and the internship tutor in the company.

  • Further information and contact

International outlook




University places Code Language requirements
Universidad Católica de Argentina 4* AR UCA Spanish
Universidad Católica de la Plata 1* AR UCALP Spanish
Universidad Fasta 2* AR UFASTA Spanish


University places Code Language requirements
Murdoch University 2* AU MURDOCH Ver requisitos


University places Code Language requirements
Artevelde Hogeschool (Gent) 4 B GENT39 English B1
PXL University College 2 B HASSELT22 English B1, (exchange courses), Dutch B2 (degree programs)
Howest Hogeschool 4 B KORTRIJ03 English B2/Dutch B2


University places Code Language requirements
Universidad Finnis Terae- Santiago 2* CL FINNIS Spanish
Universidad de Santo Tomás 2* CL UST Spanish
Universidad del Desarrollo 2* CL UDD Spanish


University places Code Language requirements
Soongsil University 2* KO SU English B2
EWHA Womans University 3* KO EWHA NOTA PONDERADA EXPEDIENTE 7,5/10 o superior


University places Code Language requirements
Université François-Rabelais 4 F TOURS01 French B2


University places Code Language requirements
Maynooth University 12* IRL MAYNOOT01 English B2


University places Code Language requirements
Libera Università di Lingue e Comunicazione IULM 2* I MILANO05 Italian A2/English B1


University places Code Language requirements
Reichman University 2* IS HERZ01


University places Code Language requirements
Rikkyo-University College of Intercultural Communication 4* JA CIC English B2


University places Code Language requirements
Taylor's University 2* MA KUALA01 English B2


University places Code Language requirements
Universidad Anáhuac México 2* MX UAMN Spanish/TOEFL 89 o IELTS 7.0
Universidad Panamericana 2* MX UP Spanish
Universidad Iberoamericana 2* MX IBERO Spanish
Universidad del Valle de Atemajac 2* MX UNIVA Spanish


University places Code Language requirements
Hanze University of Applied Sciences, Groningen COMUNICACIÓN 4/td> NL GRONING03P English B2
Tilburg University 2 NL TILBURG 01 English B2
HU University of Applied Sciences Utrecht 4* NL UTRECHT 24 Dutch B2/ English B2 (requieren certificados según los estudios)


University places Code Language requirements
Universidad de Lima 2* PE LIMA Spanish
Universidad de Piura 2* PE UDEP Spanish


University places Code Language requirements
Universidade de Europeia IADE - Faculdade de Design, Tecnologias e Comunicação 2 P LISBOA08 English B2


University places Code Language requirements
Collegium Civitas 3* PL WARSZAW35 English B2


University places Code Language requirements
Jönköping University 2 S JONKOPI01 TOEFL score of at least 575


University places Code Language requirements
Canterbury Christ Church University 8* UK CANTERB03 English B2
Conventry University 4* UK CONVENTR02 English B2
University of Glasgow Caledonian 12* UK GLASGOW08 English C1 (Consulta los certificados requeridos en la página web de Glasgow Caledonian University)
Liverpool John Moore University 10* UK LIVERPO02 English B2
Sheffield Hallam University 4* UK SHEFFIE02 English B2, IELTS 6.0


University places Code Language requirements
Catholic University of America 4* US CUA TOEFL 80 (IBT)
Manhattan College 5* US MC TOEFL 80 (internet based exam), 213 (computer based exam), 550 (paper based exam)
University of the Incarnate Word 2* US UIW TOEFL iBT 79/ Cambridge English Advanced Certificate in Advanced English (CAE) C1/ TOEIC 650/ IELTS 6.5
University of Missouri - St. Louis 4* US UMSL TOEFL minimum iBT score:  61 (PBT: 500, CB: 173) IELTS minimum score: 5.5
Saint Thomas University Houston 2* US UST TOEFL 550
Western Kentucky University 2* US WKU English


University places Code Language requirements
Universidad Católica de Uruguay 2* URY UCU Spanish


University places Code Language requirements
Reichman University Publicidad: 1er sem 4to. IS HERZ01
*: Places are split between the different courses.

Fees and scholarships


€ 10.050*

*Price for the 2024-25 academic year

Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.


Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).

*Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.

Cancelling your place after reservation: students have until 21 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**

**Deadline subject to changes in the official registration calendar


Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

  • One-off payment

    A one-off payment entitles you to a discount of 3% on tuition fees.

  • Payment by instalments

    5 instalments per year.


  • Monthly payments

    10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

  • new special financing

    New financing agreements with banks with special conditions.

    - Banc Sabadell

    - CaixaBank

    - Banco Santander

    All options entitle prospective students to a discount of 3% on tuition fees.


Contact the Information Service if you want us to help you draw up a personalised economic plan.
+34 932 53 72 00
[email protected]

Quality and regulation


Students must be interested in aspects related to the inner workings and management of institutional and corporate communication.

Students must be able to understand the different models of communication, advertising and public relations in organisations, to analyse, identify problems and offer solutions. They must also have the ability to analyse, summarise and work in teams; good comprehension and abstract thought; good communication and social skills; a broad world view and a perspective on its possible evolution.

Similarly, it is necessary to have a command of another language (preferably English) and be creative – in the widest sense of the word – within communications and advertising.



  • To understand the different techniques for research and analysis of communication, advertising and public relations
  • To understand the management techniques of the business world and the departments of communication, advertising and public relations 
  • To understand the structure of communication media, its audiences and media purchases, as well as its characteristics, types and common issues
  • To understand methods and common marketing techniques and to make strategic decisions for communication, advertising and public relations
  • To understand creation and production methods and processes for different kinds of communication
  • To understand the ethics, professional and humanist code as well as the legal system






Agenda and News

01 January