🎓 Double degree in Marketing + Business MGMT | Universitat Abat Oliba CEU

The double degree in Marketing + Business MGMT from Abat Oliba CEU University, offers our students a 360 degree view of Marketing and Business Management.

Double degree in Marketing and Commercial Management + Business Management
Title/Academic field

Double Degree in Marketing and Commercial Management + Business Management
Business and Economics

Proprietary programme

Expert in Digital Marketing Management




354  ECTS

International programmes

CEU Programme - Boston University & Augsburg University



(AQU 2023) (+3 points above the average of Catalan universities)

Student profile

Interested in aspects related to marketing and commercial business management.

Admissions and enrolment

Application via website, submission of documentation and formalisation of admission at the University.

calendar and timetable

Academic Calendar


Timetable: New Plan
Timetable: Old Plan
Digital Marketing Management Timetable

Pioneers in the implementation of Marketing studies in Catalonia.

Why study at UAO CEU?


95.8% of our students find employment at the end of their studies (AQU 2023 labour market insertion survey).


Abat Oliba CEU University has been teaching Business Administration and Management for more than three decades. Our degree in Business Management offers students excellent professional prospects, as it allows them to learn about the various activities carried out in the field of business and companies.

In today's globalised world, people with initiative, knowledge, teamwork skills, ability to deal with others and knowledge of the different social, economic and political environments in which they will carry out their business activities are needed. The UAO CEU trains students to be able to successfully assume managerial tasks in the business world.

3. Double degree programme

Abat Oliba CEU University is a pioneer in the methodology that allows students to obtain two official degrees in five years.

This double degree trains students with a clear focus on the marketing of products and services, and with a deep knowledge of the aspects of business management. In addition to the necessary grounding in theory, the subjects have an eminently practical focus.

Graduates acquire a 360º vision of marketing and business that prepares them perfectly for a highly professionalised working world. They obtain the knowledge and key skills they need to work in high positions of responsibility within public and private, national and international companies, and to successfully undertake any project related to marketing and commercial management.

Permanent contact with the world of work and excellent teaching staff will facilitate the incorporation of our graduates into a highly competitive jobs market.

4. Digital Business Management

New proprietary programme in Business Management and Marketing and Commercial Management to enable students to master the applications of big data in the business world and lead digital marketing strategies.

5. Marketing Club

We are pioneers in the implementation of Marketing studies in Catalonia. We are always at the forefront thanks to the Annual Marketing Conference organised together with the Marketing Club of Barcelona. 

6. International programmes
  • International Business Certificate Program CEU - Boston University: students have the opportunity to take this programme at the Metropolitan College of Boston University in which they receive international training linked to their official Business Management degree studies.
  • International Dual Degree Program Augsburg University: students also have the chance to obtain a double degree along with the Bachelor in International Management from the Augsburg University of Applied Sciences.
7. Learning by doing

New teaching methodology combining learning by doing and flipped classroom methodologies. The student becomes the center of the teaching model and the classroom generates professional experiences. 

  • Business in Catalonia Forum: meeting and forum for debate around the business sector in Catalonia.
  • University Stock Exchange Conference: organised jointly with the Barcelona Stock Exchange.
  • BCN Thinking Challenge: Interuniversity hackathon organised by the Entrepreneurs’ Club.
  • Bloomberg platform: integrated platform used by financial and economic professionals.
8. Aula Emprende Programme

UAO CEU is committed to fostering the entrepreneurial spirit in all studies in the field of Business, through numerous initiatives, including:

  • Women Entrepreneurs Workshop
  • Events connecting family business and entrepreneurship
  • Experience-based Entrepreneurship Conferences
  • CEU Emprende Summer Camp


The Entrepreneurs’ Club, created by the students themselves, also promotes other events, including the BCN Thinking Challenge, an entrepreneurship marathon with participation of students from different universities and specialties and professionals from different sectors who must together solve an entrepreneurship case study with a social objective.

9. Work & Talent Area

We enhance careers through a system of work placements and job offers that aim to meet the needs of companies while promoting the best in each of our students. 

• Professional Careers Guidance
• Work Placement and Employment Service
• Entrepreneurship Area
• Innovation Area
• Company Relations

10. Progressive International Development

New international experience that encourages students to internationalise their studies, from the first year to the fourth.

1st year: Students will be able to experience online interaction and research with universities in Germany and the United Kingdom. 
2nd year: This first international experience consists of a short trip to one of our partner universities in Europe, and we also set up opportunities for interaction with events such as the BCN Thinking Challenge. 
3rd year: We prepare students for cross-cultural economic challenges in collaboration with European universities. 
4th year: We broaden horizons through the Erasmus programme, along with semester-long placements at one of our partner universities in Europe and America (New York, Boston, Toronto, Santiago, Dublin, Mexico City, Florida, etc.). 

11. Research

Chairs and Research Groups: 

  • Chair in the Solidarity Economy 
  • Chair in Family Business and Business Creation 
  • Research Group on Employability, Young People and Social Exclusion (EJES) 
  • Research Group on Entrepreneurship, Strategy and Business Competitiveness (GREECE)

Careers and internships


Upon completion of the Official Degree in Marketing and Commercial Management + Business Management at Abat Oliba CEU University, students will be able to pursue a career in the following fields:

  • Expert in organisation and administration
  • Manager in administration or marketing departments with national and international companies
  • Head of international relations
  • Product manager
  • Consultant with public and private organisations, in Spain and abroad
  • Company director or manager
  • Civil servant at national and international organisations
  • Business advisor
  • Accountant
  • Market research specialist
  • Product or logistics manager
  • Sales manager: selection and training of salespeople and sales organisation and management
  • University professor
  • Business manager
  • Property administrator
  • Administrative manager
  • Stockbroker
  • Commercial distribution manager
  • Non-profit marketing expert


During the last year of the degree, students will undertake compulsory work placements in companies, firms or institutions related to the their preferred area.

These practical training programmes, which are a part of the course study plan, will give students the opportunity to apply the knowledge acquired during the course while learning new professional skills that will help them find work later on.

The set of activities that the student will carry out during the programme will be agreed by the tutor at the company and the coordinator of the Placement and Employment Service who is responsible for the practicum.

The student will also have an academic tutor who will monitor and assess the internships in order to guarantee students make the most of their placement.

For more information, don't hesitate to contact the Work Placement and Employment Service.

  • List of businesses
  • Information and contact details




*: Places are distributed across degree programmes.

Fees and scholarships


€ 9,495*

*Price for the 2024-25 academic year

Price corresponding to the current credit distribution for the double degree in the 1st year, subject to possible modifications in credit distribution.

Tuition fees correspond, solely and exclusively, to the provision of teaching as part of the programme enrolled on, and this is the only service offered in exchange for the payment of those fees. By enrolling, the student accepts that decisions made by the competent authorities may, directly or indirectly, render it necessary to carry out teaching, tutoring, work placements or assessment tests either in person or via distance learning.

The student accepts that they remain obliged to pay any such fees in full even if, for reasons beyond the control of the University, some of the educational activities included in the degree cannot be carried out as initially provided for in the course guides at the beginning of the academic year. If restrictions are part in place, the University will provide the student with a guarantee that the activity will be rescheduled when possible, taking into consideration the interests of the student and any other applicable academic criteria.


Once you've been accepted on the course, you can reserve your place at Abat Oliba CEU University, which guarantees you a place on the course, before you pass the “selectivity” university entrance exam* or other entry requirements. You can do this by making a payment of €1500 (which will be deducted from the total price of the course).

*Reservation of your place will be effective exclusively for the ordinary examination period (June) of the Baccalaureate University Entrance exam. Candidates who do not pass the Baccalaureate University Entrance exam or other access requirements for similar studies in the ordinary period (June), and have paid the Place Reservation Fee, will have priority in the September enrolment if the University has places available in the degree course requested.

Cancelling your place after reservation: students have until 21 June to cancel their reserved place. This means you can book now and cancel if your circumstances change later on.**

**Deadline subject to changes in the official registration calendar


Once you have formalised reservation of your place, the remaining amount can be paid in the following ways:

  • One-off payment

    A one-off payment entitles you to a discount of 3% on tuition fees.

  • Payment by instalments

    5 instalments per year.


  • Monthly payments

    10 instalments with special 0% interest financing from CaixaBank. This also entitles students to a discount of 3% on tuition fees.

  • new special financing

    New financing agreements with banks with special conditions.

    - Banc Sabadell

    - CaixaBank

    - Banco Santander

    All options entitle prospective students to a discount of 3% on tuition fees.


Contact the Information Service if you want us to help you draw up a personalised economic plan.
+34 932 53 72 00
[email protected]

Quality and regulation


The student should have an interest in aspects related to marketing, the economy, and commercial management of companies. They must also have the ability to understand the social function of business, analyse problems, diagnose them and propose solutions. They will also possess a capacity for: analysis, synthesis and teamwork; understanding and abstract thought; expressing themselves; social interaction; a broad general vision of the world and its future.

Knowledge of another language (preferably English) is also necessary.


  • To gain a refined grasp of the language of economics and business, with solid knowledge of the fundamental concepts and instruments of management applicable to the various functional marketing areas of the company.
  • To gain an overview of the organisations and the environment in which they operate and are constituted.
  • To be able to understand how the business environment works and how changes in the economy affect business decision making.
  • To develop the skills and abilities necessary to apply the knowledge acquired and to be in a position to carry out professional activities in the different areas of marketing and management of businesses and organisations.
  • To be able to evaluate, criticise, discuss, elaborate and present business proposals based on an understanding of the context (social, economic, international, etc.) in which they are raised.
  • To acquire humanistic training that informs their attitude towards life and the professions for which they have been prepared, compatible with the values of sustainability and social responsibility of any type of company or organisation.
  • To become an efficient expert who takes on roles in the profession with the responsibility and dignity of someone who is aware of the commitment the task implies: directing functional departments and business projects with an eye to the common and individual good.
  • To develop initiative and leadership skills, as well as an interest in marketing, commercial management, economics and business.
  • To acquire the necessary linguistic skills required for good marketing and commercial management of companies or organisations.




Agenda and News